Empowered by simplicity.

Simplicity doesn't have intrinsic value – it gives value. Amplifying essential parts of your brand gives it power and makes it easier to connect with. People like brands that cut the crap. I strive to elevate brands, create with purpose and design the essential things that really matter. My experience includes creating brands for small start-ups as well as global corporations with over 10 000 employees.

Reach me at hello@vestkust.com or +44 7888-102 258


I start off by being nosey — researching, asking questions and workshopping to ensure that I understand your needs. This allows me to set our boundaries and define the scope of the next two phases.


I create concepts and ideas anchored in my understanding from phase one. I present concept-driven answers to your challenge or brief. The final phase can only succeed if a strong concept leads the way forward.


Lastly – I bring the concept to life by crafting solid and sustainable design solutions. With meticulous attention to detail and a profound belief that clear, simple and beautiful design can move mountains and solve big problems.

What I do
• Research & insights
• Brand strategy
• N
• M
Visual identity
Tone of voice
Brand guidance
Art direction
Campaign & content
Digital design
Print & production

I've done for
• Göteborgs-Posten
• Geely
• Aurobay
• Chippio
• Gothenburg Museum of Arts
• Ojity
Hello World
Ton & Klang

and more.


Vestkust was founded in 2020 – during a global pandemic – in Scotland and is run by Guðbjörn Már Valgeirsson.

With more than ten years of experience creating and developing brand identities  – Vestkust is a new chapter growing out of Edinburgh, Scotland.

Poor design is bad for your eyes, your heart and your business. Get in touch and I will try to sort it out for you.

Vestkust Ltd
7/9 Admiralty St.
EH6 6JT, Edinburgh
United Kingdom

Neue Haas Grotesk

© Vestkust Ltd, 2023